Unless you’ve been hiding under a rock there’s no chance that the recent appearance of Facebook in US Court over the Cambridge Analytica scandal escaped you. As the dust settles on the case, critics are coming forwards and saying that…
AB testing is also called split testing and compares two versions of a website design or pay per click ads to find out which one performs the best. Split testing is an experiment where users are shown different versions at…
Proactive Pay-Per-Click advertising or paid search marketing is the fastest way to get your website to the top of Google’s SERPs (or search engine results pages). With proactive pay-per-click management, you have the ability to control the effectiveness of your…
Internet; it is where every product is marketable. Many among its millions of users are here to shop or are looking for information on things they want to buy. With the use of keywords, search engines match the search queries…