Amazing web designer, so pleased with everything you’ve done for me cannot thank you enough.
B2B Web Design Company Essex
Why B2B websites are essential to help build trust and potential growth
Businesses that sell to businesses (as opposed to consumers) need highly professional websites to establish their credentials as serious players and prospective reliable suppliers.
B2B websites must achieve several things very quickly:
- Convey a strong positive impression of your brand.
- Present your USP succinctly and convincingly.
- Establish your credentials as a trustworthy and competent provider.
- Provide sufficient relevant information to make a prospect want to learn more.
Contrast that with a regular B2C website, where the focus is frequently on the product description and price, because that is what consumers are mainly interested in. The significant difference you may have noticed is that the B2B website’s primary objective is to build trust so as to trigger a relationship with a prospect that may lead to a sale.
People will not buy from someone they do not trust and so you need to focus on that as much as you would on your propositions.