With over 100 billion monthly searches on Google every month, local search engine opitmisation offers offers a unique opportunity for you to reach your customers at a time when they are fully engaged. Making sure your business website gets noticed is the key to success. Therefore, local SEO is a vital tool in ensuring that you give your business the best chance of success. Using an seo agency Essex can help you achieve the results your looking for.
The way in which search engines work has changed a lot. However, if you want people to find you based on their location, then local SEO is where you need to be. It is a variant of your usual SEO but it is aimed at ensuring people in your area can find you when they search for you.
Therefore, this will include searches that have a certain county or postcode and even ‘near me’ searches, where Google use the location of searchers.
It is particularly important for businesses that a physical location or provides a service in a specific location. Here you could think about car garages, DIY stores or even plumbers. The statistics prove just how vital it really is as 95% of smartphone users have used their device to carry out local searches. This has resulted in 61% calling the business and 59% actually visiting it. What’s more, searchers also click directly from Google to call the business using their phone.
These figures prove just how many leads can come from location-based searches and the potential it has. To add to this, it is a type of search that is going to continue to grow, especially for those people who search for products and services that you offer. To add to this, these results will also lead to an increased conversion rate.
Now that you know what it is, you need to know how it works. Therefore, you will be required to provide a physical address for your business so it can appear in search results. If you have not updated your business address in Google My Business as well as other directories, then it will not appear when someone carries out a local search. This is local SEO in its basic form.
What Impact Can it Have on Your Business?
The rewards for optimising the local SEO of your business can be high. It will mean that potential customers will have the opportunity to discover your business. With a lot of these searches being carried out by non-locals, it also provides you with the chance to capture that audience.
It also ensures that potential customers have the right information when they want it. So, you might be a coffees shop that offers free WiFi, and so, if they are searching for that then they will find your business.
Your business does not necessarily need a website to benefit because local SEO makes it possible for your business to stand out when local searches are carried out, this help to increase traffic via online leads.
The more information you can provide people via local SEO, the more they will value and trust your business. This means that you can build relationships with customers before they have made contact with you.
Local SEO strategy is the key to success for many businesses looking to increase their online local visibility. With geographical search queries growing year on year, Local SEO is here to stay.
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We are more than just website designers, we are here to help you every step of the way,
from general or technical support to advice for getting the most out of your website.
We are always ready to help and offer a full range of website maintenance plans to suite your needs.
So you can put your site on “Off The Peg Pilot” and leave everything to us.
Off The Peg has built and maintains a website for our buying group. We have over 100 members and the quality and speed with which information is uploaded for a website in continuous use, is a credit to Simon. Our members are now in the middle of individual website designs, overseen by the team. They are hard working and always go the extra mile.
Off the Peg provided an excellent service that’s fast, friendly and reliable. I had put off having a website as I had no understanding of how to start and other web designers I had spoken to had baffled me with computer jargon. Then I contacted Off the Peg. Simon listened to my ideas, explained the basic requirements of a website – without baffling me with jargon – and began designing my website. I was really pleased with the result and it was exactly what I wanted. I now use Off the Peg to manage my website and would recommend 100%.
Have been using off the peg design for the past 3-4 months after bad experiences from previous website designing/ hosting companies. Simon at off the peg is by far the most helpful/ knowledgable person I have delt with. Whenever our problem/ need it’s handled with as soon as possible getting our vision a reality.
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