With over 100 billion monthly searches on Google every month, local search engine opitmisation offers offers a unique opportunity for you to reach your customers at a time when they are fully engaged. Making sure your business website gets noticed is the key to success. Therefore, local SEO is a vital tool in ensuring that you give your business the best chance of success.
What is Local SEO
The way in which search engines work has changed a lot. However, if you want people to find you based on their location, then local SEO is where you need to be. It is a variant of your usual SEO but it is aimed at ensuring people in your area can find you when they search for you.
Therefore, this will include searches that have a certain county or postcode and even ‘near me’ searches, where Google use the location of searchers.
What Makes it So Important?
It is particularly important for businesses that a physical location or provides a service in a specific location. Here you could think about car garages, DIY stores or even plumbers. The statistics prove just how vital it really is as 95% of smartphone users have used their device to carry out local searches. This has resulted in 61% calling the business and 59% actually visiting it. What’s more, searchers also click directly from Google to call the business using their phone.
These figures prove just how many leads can come from location-based searches and the potential it has. To add to this, it is a type of search that is going to continue to grow, especially for those people who search for products and services that you offer. To add to this, these results will also lead to an increased conversion rate.