SEO EssexWith over 100 billion monthly searches on Google every month, local search engine opitmisation offers offers a unique opportunity for you to reach your customers at a time when they are fully engaged. Making sure your business website gets noticed is the key to success. Therefore, local SEO is a vital tool in ensuring that you give your business the best chance of success. Using an seo agency Essex can help you achieve the results your looking for.
The way in which search engines work has changed a lot. However, if you want people to find you based on their location, then local SEO is where you need to be. It is a variant of your usual SEO but it is aimed at ensuring people in your area can find you when they search for you.
Therefore, this will include searches that have a certain county or postcode and even ‘near me’ searches, where Google use the location of searchers.
It is particularly important for businesses that a physical location or provides a service in a specific location. Here you could think about car garages, DIY stores or even plumbers. The statistics prove just how vital it really is as 95% of smartphone users have used their device to carry out local searches. This has resulted in 61% calling the business and 59% actually visiting it. What’s more, searchers also click directly from Google to call the business using their phone.
These figures prove just how many leads can come from location-based searches and the potential it has. To add to this, it is a type of search that is going to continue to grow, especially for those people who search for products and services that you offer. To add to this, these results will also lead to an increased conversion rate.
Now that you know what it is, you need to know how it works. Therefore, you will be required to provide a physical address for your business so it can appear in search results. If you have not updated your business address in Google My Business as well as other directories, then it will not appear when someone carries out a local search. This is local SEO in its basic form.
What Impact Can it Have on Your Business?
The rewards for optimising the local SEO of your business can be high. It will mean that potential customers will have the opportunity to discover your business. With a lot of these searches being carried out by non-locals, it also provides you with the chance to capture that audience.
It also ensures that potential customers have the right information when they want it. So, you might be a coffees shop that offers free WiFi, and so, if they are searching for that then they will find your business.
Your business does not necessarily need a website to benefit because local SEO makes it possible for your business to stand out when local searches are carried out, this help to increase traffic via online leads.
The more information you can provide people via local SEO, the more they will value and trust your business. This means that you can build relationships with customers before they have made contact with you.
Local SEO strategy is the key to success for many businesses looking to increase their online local visibility. With geographical search queries growing year on year, Local SEO is here to stay.
Don’t worry, we don’t expect you to dive in on your own.
We are more than just website designers, we are here to help you every step of the way,
from general or technical support to advice for getting the most out of your website.
We are always ready to help and offer a full range of website maintenance plans to suite your needs.
So you can put your site on “Off The Peg Pilot” and leave everything to us.
I found these guys via Google, after an easy consultation on the phone and a few emails I had my new website up and online in no time at all. It’s great to know that I have support at the other end of the phone whenever I need it; nothing seems to be too much trouble. I have since gone on to use Off the peg design for other developments and even my wife site has had a revamp Thanks again
We used Off the pegs search engine optimisation services and have been more than pleased with the results. Not only did our rank improve a lot quicker than expected we are still shocked at the rank we got at by the end of the process.
thanks so much for all your help and advice
I changed my website hosting and design to at Off The Peg Design around a year ago, everything went smoothly and the website is clean and modern and gets me very nice comments. Simon consulted with me about what I wanted to achieve and he made it happen.If I have any problems (usually my doing) they are always on hand to help and is carried out in a timely and professional manner.I am very happy to be associated with Off The Peg Design and would recommend him without and doubts and constraints
Thanks for everything you have done on our web site (onewayukltd)
Have spoke to the girls in the office and they are over the moon , you responded to everything really quickly.
Have been using off the peg design for the past 3-4 months after bad experiences from previous website designing/ hosting companies. Simon at off the peg is by far the most helpful/ knowledgable person I have delt with. Whenever our problem/ need it’s handled with as soon as possible getting our vision a reality.
Can’t recommend him enough!