AB testing is also called split testing and compares two versions of a website design or pay per click ads to find out which one performs the best. Split testing is an experiment where users are shown different versions at…
You probably already have a landing page for your website and its more than likely your home page. However, did you know that having more landing pages improves your website’s lead generation? A landing page is an important part of…
Understanding the content on the page, the meaning behind the content (its intent), and how the page fits into the broader context of the overall website is part of the responsibility of each and every web search engine, chief among…
One of the ways that your website can improve is by taking a look at what your direct competitors are doing with their online presence. This review can provide vital clues, particularly from larger competitors who have been online for…
Maintenance is an excellent way to keep a website updated with the latest technology so that it doesn’t become out of date. One good example of this is the removal of Flash technologies in favour of HTML5, which removes a…