As far as winning customers goes, you have to do everything in your power to make that sale. It is no longer enough to accept that they will simply visit your website and purchase your item or service. They have so much to choose from and so many ways to find out what is best for them that you have to give them what they want when they want it.

This is where landing pages can really make a difference and so, if you don’t have them then you probably should.

So, What Is a Landing Page?

Effectively a landing page is a page that potential customers will land on and the idea behind them is to entice your visitor to make carry out the desired action. This could be making a purchase or downloading an ebook. Whatever it might be, a landing page can help to convert visitors into leads.

Unlike other pages on your website, a landing page is different because it will consist of a form whereby you can capture their information in exchange for whatever you are offering. The landing page has one sole purpose and that is to convert your visitors into leads.

So, you need to remember that a landing page is any page on your website that has no navigation but a form that enables visitors to be converted into sales. Ultimately, it should be a page that is free from distractions and makes it simple for visitors to carry out the desired action.

With this in mind, how do they work?

So, if someone has visited your site and they decide to click on a call-to-action then they will be taken to a landing page that contains a form. They can then input specific details as required by the form in order for them to be converted from a visitor and into a lead.

You will then have specific information about the lead that will be stored in your database and using this information, you can then target them using marketing strategies that are specifically aimed at them.

There are many marketing tools out there that can help you to find out what offers a lead converted on. It will also help you to determine when they converted and what other interactions they had with your site. All of this information can help you to build a profile of their behaviour and that can help you to harness the information that you have in order to target the lead. Ultimately, this information will feed into the marketing decisions you make.

Therefore, landing pages will not only convert visitors but they will also help you to nurture leads so that they become a marketing qualified lead. This means that they will move through the marketing tunnel quicker and that can help you to see just how well your marketing efforts are working.

So, if you don’t have landing pages and are looking for ways to increase sale, then now could be the right time to put them in place.