You might have heard about Pay Per Click (PPC) and SEO strategies and wondered which is right for you. However, by adopting both of these strategies, you have the ability to find and retain your audience. Therefore, if you adopt and prioritise these strategies from an early stage, you can increase traffic and achieve more sales.

Both are highly valuable but they both work in different ways.

Pay Per Click / Google adwords

The main difference between SEO and PPC is that PPC will not affect the ranking of your business with search engines. This is because PPC is a form of advertising that works by driving traffic to your website in a way that is not organic.

With that in mind, many new businesses do not have the resources to drive traffic to their website. Content that is highly effective can take time to create and so, through paying for advertising it is a great way of getting people to your website, increasing your chances of making sales. When PPC is effective, a visitor will return through organic means and that will enhance the likelihood of more organic traffic.

Search Engine Optimisation or Organic SEO

Search Engin Optimisation is all about running campaigns that are designed to enhance your ranking with search engines and so, there are many aspects to it. This can involve creating content that contains keywords, creating content and incorporating keywords as well as link-building in order to improve domain authority.

In the same way as PPC campaigns, mainly Google AdWords, SEO is built with a foundation based on keywords. These are the keywords that users enter into search engines to find what they are looking for. As a result, the goal is to become a trusted source of information for those users.

SEO practices will give your content the opportunity to rank well and that should increase the number of visitors that your website receives.

Marketing your business is a long-term plan and it takes time. If you don’t get it right then you won’t achieve your goals.

If you are a new business and are looking for quick results, the PPC is great in the short terms. If you put money into the campaign then you will see an increase in visitor numbers as well as leads and more conversions but it is not that cost-effective when it comes to finding a solution that creates an online presence for your business. The reality is that once you stop putting money into your PPC campaigns, your business will disappear into the shadows.

If you are looking for something that will give you more clout in the long-term then SEO is the better choice. This is the solution you should adopt if you want to engage with your audience using consistent content while ensuring they remain loyal and keep on returning. This will involve optimising your website to enhance the user experience, ensuring that it provides them with exactly what they are looking for while giving search engines a reason to believe that you are a reputable source that can be trusted.