Proactive Pay-Per-Click advertising or paid search marketing is the fastest way to get your website to the top of Google’s SERPs (or search engine results pages). With proactive pay-per-click management, you have the ability to control the effectiveness of your campaign, much better than what and SEO campaign based purely on organic search would allow you to.
In PPC advertising, when you buy a spot for your website on the top of Google’s (or Bing’s) SERPs, you pay every time a user clicks on your ads. It is entirely up to you to decide when you would want the ads to run and where you want them to run, with the goal of getting the highest return on investment (ROI) for your campaign.
At the Basildon, Essex based Off the Peg Design, we offer you a comprehensive pay-per-click program that gets you instant results and the most bang for your buck. We offer our proactive pay-per-click management in addition to our regular SEO services that focuses on organic search and getting your website high on Google’s SERPs naturally, by following smart SEO strategies.
At Off the Peg Design, our pay-per-click advertising team helps you control your online marketing by launching and managing a highly optimised paid search program that achieve the expected results. Our marketing specialists do their keyword research and identify both short tailed and long tailed keywords that rank well. The goal is to craft a highly effective PPC search campaign that offers you the best results for as little money as possible.
Here’s How We Help You
If you already have a PPC campaign, we study it closely, run a PPC Audit and find out if there is something that could be done better and needs improvement. We build upon your earlier PPC search campaigns, and make them far more effective.
We formulate an effective PPC strategy that works for you. We study your business, the industry which you are a part of, your competitors and your targeted audience. Our research is comprehensive, which also helps us to identify the right keywords for the campaign. Keywords research is the most important part of what we do.
We optimise the PPC campaign with a close attention to detail. The goal is to achieve a higher click through rate in all ad groups as well as a lower CPC rate on a given keyword.
We also work with new PPC strategies such as Ad Extensions that help to transform the ad text and help you distinguish yourself from the competition. Ad extensions are very important these days and you should make use of them for your PPC search campaign.
Our goal is to ensure a high ROI on the PPC search campaign, which means keeping the PPC ads focused strongly on the keywords. Optimising the landing pages is also a part of what we do, with strategically positioned keywords and a call-to-action that actually works and helps to optimise the conversion.
Data is a very important part of what we do and it helps us stay on course during the campaign. We use a plenty of sophisticated tracking tools that help to optimise the PPC campaign.
Reporting or producing authentic reports is important to any SEO campaign, and it is important to a PPC search campaign as well. Our well thought-out reports reflect on the effectiveness of the campaign done so far, discuss what has been done since the last report, the progress made by the competitors in their PPC or SEO strategy and so on. Key performance metrics such as number of clicks, cost per click, click through rate, ROI are discussed.
A well run PPC advertising campaign could potentially transform your business. The best part of working with us at Off the Peg Design is that not only are we highly effective, we are also very reasonable about what we charge our clients. Do get in touch with use the form below, or just give us a call on 01268 951 199 to know more about what we can do for you.