Google wants Mobile Usability in 2015

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Google wants Mobile Usability in 2015

11470960294_45b12f3479_mWhy, and How We can Help

The explosive rise in the use of smartphones in England since the introduction of Apple iPhone in 2007 has led to several businesses work harder to reach out to customers by making their websites mobile friendly. In fact, a majority of consumers look to make purchases on online stores using their smartphones while on the move. Designing a mobile friendly website is critical to the prospects of any business, as if you haven’t “gone mobile” already, you risk losing a large section of your potential customers.

This hasn’t gone unnoticed by Google, who have announced that starting from April 21, this 2015, the mobile friendliness of a website will be used as a ranking signal in the mobile search results. This wasn’t the case so far, and so many websites got away with poorly designed mobile interfaces. According to Google, this will have a significant impact on mobile search.

But what makes a site mobile friendly? Google has introduced a set of mobile-friendly site criteria, and also a tool that helps to check if your site is mobile friendly or not. [See Reference]

So do run your site through this tool and find out how mobile friendly it is. Access the Mobile Usability Report. If you find that your site is perfectly mobile friendly, then you’ve nothing to worry. But if you find issues and find the results suboptimal, don’t waste any time, get in touch with us.

At Off The Peg Design, we offer web design, SEO, website development services. We are a Basildon, Essex, England based company, which has been in operation since 2001. We serve both commercial and personal clients. We optimise websites for the mobile and make them mobile friendly according to the standards expected by Google, so that your website’s ranking is not only maintained on Google’s mobile search post April 21, 2015, but also, improves significantly.

Let us take a look at some of the ways used by us to make your site mobile friendly.

# We Use Responsive Web Design for your website

Responsive Web Design helps you design your website so effectively so that it can respond easily to different device resolutions, from desktops to tablets to smartphones. The layout of the website gets adjusted automatically and fits well with the size of the screen.

The way this is done is not to shrink the website to fit the screen of the device, but to have the various items on the web page such as text, images, buttons, icons to stack up in appropriate sizes, creating a longer page which can be seen more easily on the smartphone. Responsive design builds in several user friendly features into the website design with touchscreen functionality – so that you may use them by swiping, tapping etc.

# We Replace the Flash elements with JavaScript or HTML5

Flash used in websites has never worked well with Apple devices – iPhones, iPads and iPods. In fact, Flash doesn’t work perfectly with Android devices either. We make your website more mobile friendly by replacing the flash elements with HTML5 and JavaSript codes.

# We Optimise your Website’s Performance

We optimise your website, ensure that it loads faster. An optimised website would download data only when required and as much as required – which helps significantly with your site load speed. A high site load speed does wonders for user friendliness of your site, and, yes, it makes your site more mobile friendly.


Based in Basildon, Essex, England Off The Peg Design, use our knowledge of website development on web and mobile platforms to create responsive websites that are optimised for high performance and can function well on almost all devices. With over 15 years experience our goal is to meet your business requirements and with that goal in mind we rigorously test our designs, and work on integrating the various versions of the website.

Plus, we are very affordable; you don’t have to break a bank to hire us. Do get in touch with using the contact form below, or just give us a call at 01268 951 199 to know more about what we can do for you.

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