TikTok is massively popular and has over 800 million users across the world, making it one of the fastest-growing social media platforms out there. With this in mind and just like all other social media platforms, it can be used to enhance your business. With a range of features and possibilities, you can use TikTok to reach your target audience in many ways.
So if you are looking to take advantage of its reach in order to grow your brand, you’re going to need to know what to do and how to do it! If you get it right, you can increase website traffic and ultimately experience a significant ROI.
So, if you want to make the platform work for your business then it’s time to get creative.
Make Use Of The Hashtag Challenge
If you want to engage with users and your audience then you can use the Hashtag Challenge. You can encourage users to get involved in the challenge by purchasing a custom banner across the Discover page. When users click the banner, they will then watch your brand video that explains the challenge. If you get this right, you could potentially reach millions around the world.
Collaborate With Influencers
Influencers basically control the platform and the most followed influencers have millions of followers. While you might not be big enough to call on these influencers, there are influencers who operate in different niches and they have smaller follow numbers but this means that you can still reach your target audience.
If you are eager for your business or brand to gain recognition then this is a great option. You can work closely with influencers to ensure that your brand, products or services are delivered in the correct way. When this is done correctly, you will certainly see the rewards of your investment.
In-Fee Video Ads
In-feed advertising is a great way of promoting your TikTok videos. The video you choose will be available in your For You section of a user feed and in the same way as organic content it can be interacted with. The real benefit of this kind of TikTok advertisement is that you can increase clicks to an internal or external page. This is a feature that many top brands are using successfully as it entices users to their call to action.
Show Off Products or Services
If you have a product or service to sell then TikTok makes it possible to show it off. You’ll need to make sure that the video isn’t too forceful or gimmicky but incorporating products into the video is a great way of allowing users to enjoy the video while still enabling them to engage with what you are offering.
TikTok is continuing to grow and its potential as a marketing tool for your business is huge. If you adopt the correct approach and ideas, you are sure to see excellent results from using the platform because it can put you in front of a ready-made audience in nothing more than a few clicks.