Customer reviews are nothing new when it comes to business but the way in which they are made has changed. Reviews are no longer a word-of-mouth kind of thing, they are now posted online for all to see. They give customers the power to make an informed decision about the products or services they choose.
Customers are key to the success of any business and if they are satisfied then that can drive new customers to your business. New customers are now savvy shoppers. They like to carry out as much research as possible before they part with their hard-earned cash.
How important are reviews for SEO?
In the grand scheme of things, they are not the most important aspect of business success, especially when you consider everything else that is involved but they are still important. However, when you consider just how important reviews have been throughout the years, they still bear significance. Therefore, through the correct strategy and professional guidance, it is possible to gain more reviews and push your business forward.
The benefits of reviews
Online reviews look good. In fact, they look great because they give your business authority but they do more than just this, especially when it comes to SEO.
The more reviews you have, the better your local ranking will be in search engines. Google is a very clever search engine with algorithms that can find all of this out and that is how reviews can help your business appear near the top of the search page. So, when someone in your area searches for a business such as yours, Google will consider reviews and customer ratings as a significant factor in the results it displays.
Of course, the more reviews you have, the more clicks you will get when you are ranked. If your business has excellent reviews, when it appears in front of those who are searching, more people will click through to your website.
As your business gathers more positive reviews, it will continue to be displayed in search results and that will lead to more business. While reviews are subjective, they do come with a certain level of credibility, especially when they help your business to list higher in the rankings.
These benefits all work together to showcase the value of positive online reviews.
The importance of reviews is increasing
The power and importance of reviews are still not anywhere near slowing down. The raw benefits of reviews are clear to see but the power of reviews is increasing significantly. Google is constantly updating the way in which they find the results that users want and so, online review directories are carrying more importance than ever before. Google business and social media platforms such as Facebook now feed into these results and that is why reviews are more significant than ever before. So, if you want your business to grow, now is the time to think about how you can find the right assistance in helping you to gain more reviews that lead to improved search engine ranking