These days, businesses have to reach out to their target audience by using the right tools and this is where Social Media is proven to be a very effective tool. Social Media is accessed by millions of people every single day, creating a ready-made platform for businesses to use in order to reach their target audience. However, what are the real benefits of social media for businesses?
Improved Brand Awareness
Social Media is a great way of enhancing the visibility of any business. The right social media strategy will make it possible to increase and improve brand recognition because of the way in which it is possible to reach a wide audience. This is all done through the ability to have your content or your profile liked or shared in just a click. Each time something is shared, it is then introduced to a new network of people and that instantly puts your brand out there.
Increased Inbound Traffic
You can reach more people at a faster rate through a solid Social Media marketing strategy. Each time you post content, each time you share something or every time you update your profile, you are creating more opportunities to increase traffic and sales. The great thing about this is that you can share your content with as many Social Media platforms as you want and that effectively means that you can really target your audience and increase traffic.
Improve Search Engine Rankings
While Social Media does not directly increase search engine rankings, it does contribute to the bigger picture. It has been found that almost 60% of marketers who have been using Social Media for longer than 12 months actually see improved search engine rankings. So, by giving your business the chance to rank better via Social Media, you need to create content that is high quality and includes targeted keywords.
Better Conversion Rates
As your business becomes more visible, it increases the number of opportunities for conversion. With each blog post or video or even a comment that you make will lead to an increase in traffic. At this point, you can then create a positive impression that leads to consumers feeling as though they have a more personal interaction with your business. When you post comments, share content and interact, it creates a personality for your business that people feel as though they can relate to. This builds trust and that leads to enhanced conversion rates.
Enhance Customer Satisfaction
We live in a world where interaction is key and because of this, it means that Social Media is a tool that makes networking and communicating even more important for your business. If you have an online Social Media presence then it means that your business will feel approachable. Therefore, customers will feel as though they are dealing with an actual person as opposed to a system that generates an automatic response. When you can react to comments, it shows that your business is attentive and willing to deliver an exceptional customer experience.