Contrary to popular belief, you cannot just stick a website up online and expect the traffic to roll in. Oh, how most people wish this is the case, but sadly, no matter how brilliant the website is, if you do not put in a conscious effort to pull in that traffic then you are not going to make a penny. This is why you should look into the idea of search engine optimisation.

So what is Search Engine Optimisation? Well, it is a method for getting your website found in the search engines. This means when somebody types in keywords related to your business, you are within the top three search results. Any lower than that and it is unlikely you are to generate any clicks. Remember, no matter what website you have, the chances are, the majority of your traffic is going to come via the search engines, and thus it is incredibly important you can be found.

Now, you will most likely appear in the searches without any effort. If you use an analytic application then you will see this. However, it is worth noting that without any effort you will not be ranked for the competitive words, the ones that people are actually searching for, and perhaps more importantly, the ones that people will be typing in when they need your services or want to purchase from you. Once your keywords have been identified then the work can begin. The basis of SEO is building up your reputation online through a variety of different methods, we here will use as many as possible to help boost your rank.

Many people incorrectly believe that Search Engine Optimisation is strictly limited to those companies who want to take the world by storm. It really isn’t. In fact, our team here is constantly working with local businesses who want nothing more than to be found by people within the county of Essex. The goal with this type of SEO is to become listed on the maps that appear at the top of Google searches nowadays. Think of it as like climbing up a virtual phone book.

So what can search engine optimisation help you with? Well, it will drive a lot of traffic to your website. Not only this, but if you work with an experienced team like us, then we will be able to identify the keywords that people are using when they want to buy. This means that a small investment in our services could boost your sales considerably! Honestly, if you have never looked into the idea of SEO in Essex before then you should do. You really will be VERY surprised at the results.

If you are searching for search engine optimisation, then we here at ‘Off the Peg Design’ would be delighted to help you out. We have a wealth of experience in this industry, which means that we will be able to rank you far quicker than some of our competitors, all at a very affordable price. Please do not hesitate to get in touch today to find out more!