Use your website to Inform Your Customers How You Are Dealing with Covid-19 Precautions
Many business owners are worried that the impact of COVID-19 will be deeper and last longer than anticipated. As more and more customers self-quarantine and stay ay home, obviously foot-traffic has significantly dropped since the coronavirus outbreak.
While social distancing may be good for public health it has an adverse effect on businesses. As a direct result of this, businesses across all industries are exploring ways to keep their customers during the coronavirus lockdown. Here is some guidance on how to keep your employees and customers engaged by using your website.
We face a rapidly evolving situation with great uncertainty. During this period, it’s vital that businesses communicate effectively as this will give consumers confidence in your business.
Whatever your circumstances, customers need to know how you are preparing during this uncertain time as this will ensure that continue to remain loyal. Use your website, email and social media to promote any adjustments to opening times and to emphasise any steps you are taking to adapt to the current climate if you are remaining open.
Through highlighting and describing the steps your business is taking to mitigate risk it will have a positive effect on your customers. Use the same communication channels if you are closing whether it is short term or long term and keep people updated as much as you can by using your website.
Logistics are important but it is vital that you think beyond this to sustain some level of income. Direct customers to your website to channel as many online orders as you can while customers are restricted to staying at home or are considering their safety. They may not be able to shop in the usual way but they will still need to purchase items. This is an opportunity for your business to take advantage of impulse purchases and even those people who are casually browsing. Therefore, by directing users to your website, you should expect an increase in orders and traffic.
It’s important to recognise that most consumers are in need of fulfilling their time as their lives have changed. Therefore, by directing them to you website, you can lure them in with special offers and discounts.
These discounts can be accompanied with information about how you are willing to implement longer return periods and even offer free delivery. It’s time to think about the needs of consumers at a time where things are very different.
It’s About Keeping Them Informed
Consumers have a growing need to keep in touch with things that they would consider part of their life before the pandemic took hold. They want to know that you are still there for them. They will also feel a certain level of loyalty too, and so, by informing them of how you are operating, they are more than likely going to remain loyal. Providing information is crucial to the success of your business and it will ensure you keep in contact with current and prospective customers.