You probably already have a landing page for your website and its more than likely your home page. However, did you know that having more landing pages improves your website’s lead generation? A landing page is an important part of a website, as it is the first page that a viewer is taken to. A website that has more than one landing page has better lead generation and SEO ranking. So, why does having more target landing pages improve lead generation? Here are some possible explanations for why this occurs.
- More Variety
“Variety is the spice of life” and marketing. A new visitor to your landing page will look over your website, and view your “resources” or “services”. If they find very little, and nothing really appeals to them, they are going to move on to the next website without buying anything from yours. Adding more variety to your landing pages allows for more visitors to find what they are looking for.
- More Resources for Marketing
Adding more landing pages to your website gives you more webpages that you can use for pay per click marketing, and SEO. Since content is what drives all online marketing strategies, adding more easily found content is important for your website. The more landing pages that your website has, the higher the chances your website has for lead generation.
- More Conversion
The higher the amount of people who visit your website, the higher the chances those visitors are going to turn into customers. One of the reasons for this is that landing pages have a huge benefit for SEO, which impacts the visitors of the website. The reason is that the more landing pages your website have, the more your website is indexed by search engines.
- Targeted Opportunities
Being an online business means that you need to have a good idea of the different types of people who you want to buy from your business. Targeted marketing is vital because it appeals to the audiences that you want your business to have. Having targeted landing pages allows the different types of customers to find what they are looking for quickly. Targeted landing pages are also important for larger websites since you can segment the content to relevant parts of the website, which makes it easier to find the information. This means that your website’s lead generation will rise, and you will have more happy customers.
Adding more landing pages to your website is fairly straight forward once you know who your target audience is and what you want them to know. This work will help with your lead generation and the marketing of your website. Being smart with your landing pages is one of the best marketing strategies that online businesses can use.