Why You Should Use WhatsApp For Business
WhatsApp’s basic analytics enable small businesses to both tweak and track their campaigns. This enables businesses to understand the behaviours of consumers and fine-tune how they target users. It’s user-friendly and simple to implement, while it’s free to use making it a must-have tool for any business.
With an estimated user-base of over 1.5 billion, WhatsApp is hugely popular and so, it offers a simple way for businesses to engage and nurture customers. This provides improvements in the way users engage with your business, especially if they have agreed to receive messages from you.
Businesses have flexibility through WhatsApp Business and an ability segment their user base using ‘labels’ and they can use the ‘broadcast’ feature to send blanket messages to all users.
It also allows your business to adopt a more informal tone and enhance the speed at which they communicate with users by utilising purchase confirmation messages and answering customer queries more efficiently. If a business wants to look relevant and forward-thinking, then Whatsapp will help them achieve that.
Sales and Marketing Support Through WhatsApp:
Direct Marketing to the Consumer
The app makes it possible to prompt your business easily and efficiently through the use of video, auditor messages. However, it’s vital that you use the right tone and do not bombard users with too many messages as this will annoy them. Any information you provide has to be useful and valuable.
Efficient, Real-Time, Customer Service
You have the option of using WhatsApp Business for more traditional customer communications such as providing updates on offers, sales and even deal with queries. Whatsapp can help to create a seamless experience for consumers it’s possible to provide order updates and even manage queries, all of which can be done quickly and more efficiently than email. What’s more, the read rate is also likely to be higher too.
This tool can complement an intelligent sales strategy, making it a crucial tool that will be highly valuable for both your business and consumers.
When consumers face a problem, they want answers. They don’t want to wait in queues using your telephone helpdesk and an email can take time to respond to. Therefore, Whatsapp speeds up the customer support experience. You can utilise its functions to send cleave video tutorials or audio messages to help them with their problem. This will help to build healthy consumer relationships and that’s something that will impress your customers.
You can bypass the clunky email process by enabling staff to instant message each other in groups or individually, making Whatsapp an integral business tool for internal efficiency. Training will be simple, quick and cost-effective as it’s so easy to use and most people will either have an understanding of how Whatsapp works or will pick it up straight away making it a powerful efficient business tool. As a business, you have to make use of every tool available to you and Whatsapp can offer so much.