Now, we could, most likely, wrap this whole page up in a couple of words; Instagram is important because there are millions of users there. However, it is likely that you are after something a bit more in-depth than that. So, why is Instagram important for your business? Well, that is what we are going to take a little look at on this page.
As mentioned previously, the main reason as to why you want to use Instagram is because there are so many people on it. Latest stats indicate that there are more than 150 million people using Instagram on a daily basis. As a business owner, your job is to get your brand in front of as many people as possible, and you need to seize opportunities like this. Obviously, you will not reach everybody. You would not want to do that anyway. However, reaching just a few hundred people, maybe even a little less, who have been well-targeted could likely generate a rather substantial amount of cash for you.
As you may well know, Instagram is a site designed for the sharing of pictures. This means it is great for increasing awareness of your brand, not so much for actual ‘advertising’, although there are a few companies out there who do use Instagram to post special offers from time to time. Instead, you will want to share images relevant to your brand. For example, sharing product images, or maybe people actually using your product (Skype is pretty good at this, you should check out their Instagram for ideas). These images, if they are taken well, get liked and shared. They have the potential to go viral. Good photographs, even if they are a blatant attempt at advertising, have people talk about them. People take notice. They see what their friends liked and shared. If your image goes viral, you have a pretty decent chance of taking some cash.
Of course, one of the main tools in any marketer’s arsenal is to have some sort of content sharing in place. Content sharing through social media, particularly in the form of images, is the lifeblood of most marketing campaigns nowadays. In comparison to other marketing campaigns, where you have very little control over who actually sees your adverts, you are saving a lot of money. In fact, a well-run Instagram campaign, if you have the knowledge, could actually be free. However, we know just how time consuming it is, particularly when it comes to learning everything that you need to know about being successful with Instagram. Thankfully, you have our team in place. We will be more than happy to point you in the right direction, at an incredibly cost-effective price.
We will explain how we can help you improve your business using Instagram. We absolutely love to hear from companies, both large and small. It is our job to boost your income for the lowest amount of money.