The Importance of Keyword Research

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The Importance of Keyword Research

As web designers it is our mission to ensure that every single website that we create for our clients is as good as it possibly can be. However, you do need to be aware that no matter how good your website is, if you do not actively market it through techniques such as Search Engine Optimisation (SEO) then nobody will ever be able to find it. As you may know, SEO is all about getting ranked highly in the search engines. One of the key components of your SEO strategy will be the selection of your keywords. In fact, how you go about your keyword research is going to make or break a campaign.

Before you carry out any SEO either on or away from your website you need to carry out keyword research. After all, you will be unable to optimise your pages if you do not know which search terms you wish to rank for in the search engines. Once you have the right keywords in place you can really focus your efforts on specific keywords. This means that you will be able to climb to the top of the search engines far quicker. This also means that you will be able to make money a great deal faster.

When you are selecting keywords for your website it is important that you choose keywords that draw in your targeted customer. This means that you want them to be in a buying mood for your particular product when they land on your website. After all, a pre-qualified customer is going to be a lot easier to sell to. Basically, a major part of what we do here as part of the keyword research that we carry out is to identify keywords that will pre-qualify traffic for you. This is going to make it much easier for you to make a sale.

Finally, keyword research is important as it will enable you to identify how much competition there is in a niche. Yes, having a lot of competition does mean that there is a lot of money to be made. However, if there is too much competition for a particular set of keywords then it may be worth focusing your efforts elsewhere. This is because it would take far too much time and cost too much money to rank highly in the search engines for very competitive keywords. Thankfully, a major aim of keyword research, and something that we spend a great deal of time doing here at ‘Off the Peg Design’, is to identify keywords which have the potential to generate you a lot of targeted traffic but have very little competition. It would be nigh on impossible to identify niches like this without proper keyword research.

If you wish to find out more about the services that we offer here at ‘Off the Peg Design’ related to keyword research then please do not hesitate to get in touch with us today. We would absolutely love to discuss your needs in depth, and hopefully start you on the path towards getting your website found and making some money.

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