Voice searches are changing the way in which we access information. The use of voice search is continuing to grow and because it responds quicker than a manual search, it is going to become even more popular. So, if you have a website, how can you prepare your website for voice searches so you don’t get left behind?
Follow Google’s Best Practice Guidelines
When it comes to search results, those websites that are snappy, well built and contain content that provides the user with what they want will always come up on top. While this is true in manual searches, it is also true with voice search and that is why it is more important than ever before to ensure that you follow Google’s best practice guidelines. So, you need to understand your audience and what they want from you. Every website is designed to solve a problem for its user and when you know that people are coming to you for the answer, it is important that you identify the keywords that people are searching for. This is something that stands true for voice search and it is more prominent than ever before because voice searches actually mean that people are actually inputting longer search terms because of the way in which they ask the questions. This means that you need to identify natural language queries and create content that fits with this.
Power Voice Searches with Knowledge
When it comes to voice search success, featured snippets are the best way to find it. Through identifying queries that trigger a featured snippet will mean that you can then optimise your site for them. Commonly, Google will test three snippets at a time and so, identifying which snippet is the best option is the best way forward. Through an element of trial and error and the removal of a currently featured snippet will enable you to do identify what comes next.
Is there more than just traditional search?
When it comes to your website, it has always been vital that you improve your website so you can capture relevant search queries better but now is the time to tailor that to voice search also. However, with voice search comes virtual assistants who have the ability to change the way in which we find the information we need. Many of these assistants are full of skills that are useful to users and that could be the case for your site and virtual assistants. If you do choose to go down this route then you would want to ensure that you have done the correct research on your audience and whether a virtual assistant skill that links in with your website is a worthwhile investment.
Voice searches are changing the whole landscape of how we search and the results we get. If you believe that your site is working well for manual searches then you could be right but as the need for voice searches changes, it will mean that you will also have to move with the times to stay ahead if the competition and remain relevant.
