There are very few companies out there which seem to realise the importance of a logo or a brand, which is a great shame, as getting these things right can give you a massive boost to your business without too much investment. Let us explain why logo design and branding is important, even for a smaller business.
In our opinion, if you are starting a new company, one of the first things that you are going to need to do is get a logo designed. This image is going to represent your business, and you want to use it absolutely everywhere that your company is mentioned (where possible of course!). There are two main benefits here. The first is that it gives your company an identity. As soon as a person looks at your logo, they will know exactly what you offer, and they get a sense of the sort of reputation you have (hint: companies that invest in logo design are perceived to have a better reputation). In addition to this, people tend to have a far easier time remembering the name of a company if they associate the name with a picture, this picture is going to be your logo!
Branding is incredibly important as it provides a sort of ‘reassurance’ for your customers about who they are dealing with. Let’s be honest, how many times have you purchased something new offered by a reputable company? What about from a new company on the market? I am willing to wager that you have done the first a lot more. This is because the branding of something has a great deal of power. Become reputable, stick your logo on your website and you will sell a lot more as customers are going to trust you. You ill of course also be one of their first ports of call if a friend asks for recommendations on companies to deal with. There is so much power in a brand, and it is no wonder that businesses spend years developing it.
When you work with us here at ‘Off the Peg Design’, we will help you come up with a logo and brand which really represents everything that your company is about. We will think about your target audience and the message that you want to give out. We also have the experience required to create a fantastic logo which will be memorable for your customers. Despite being an Essex-based company, we can work with you no matter where you are located.
For more information on how we here at ‘Off the Peg Design’ can help you with your logo design and branding needs, please do not hesitate to get in touch with us today. We will gladly answer any questions that you may have about our service, and of course, supply you with a quote. You will be surprised at just how competitive our prices are for what we are able to bring to your company.