Consumers have embraced mobile devices and use them to access the Internet. This made it necessary for webmasters and business owners to make their current websites mobile optimised.
Tablet friendly websites are more appealing to visitors. It is important to give them the same level of accessibility from various devices. All websites are accessible on any device, but mobile optimised ones provide the same user experience when access from a PC, Smartphone or tablet.
It has become a trend in recent years for web designers to think of a mobile website design first before doing the desktop version. The trend will continue this year and the years after because consumers are buying more Smartphones and tablets each day.
Why is Mobile Optimised Website Important?
It is common to see people use their Smartphone and tablets to surf the internet, and this is the main result why websites must be tablet friendly. Mobile optimised websites provide higher usability and improved user experience.
Google also supports the use of responsive web design and rewards websites with better search rankings. This is why new websites must be designed to look good in mobile devices. Existing websites must consider changing into a mobile optimised design to adapt to the trend.
Mobile Website Design
One type of mobile design is utilising a sub domain that is dedicated for mobile use. Most web developers use the sub-domain “m” to host the mobile website. Visitors using a Smartphone or tablet are redirected to the mobile site.
A mobile website is a different website than the original one. It is designed specifically for mobile use and provides a link to the full version. This is the old way to provide a Smartphone and tablet friendly version, but it is not the best option available.
The second type of mobile website design is through the use of CSS files. The server determines the device used to access the website and then call the CSS for that particular device. This involves a lot of work to create a mobile optimised website, but the result is rewarding. It is a single website that has corresponding CSS files for various devices.
A third type of mobile website design is the use of responsive design. This is the best solution to create a Smartphone and tablet friendly version. It uses a single CSS file to determine the size of the screen and automatically adjust the elements of the website to fit the display size. It makes updating the website easier, and the content is consistent in various devices.
Mobile optimised websites are important when you want to reach out to more people and bolster brand awareness. Companies with tablet friendly designs have the advantage over their competitors with websites that are not optimised.