SEO for Tradespeople

If you’re a tradesperson in Essex — builder, electrician, plumber, plasterer — you’re probably not short on skills.
But are you short on leads?

The phone’s gone quiet. Your referrals have dried up. And yet… you know people are out there searching for exactly what you do.

That’s where Local SEO comes in — and we’re here to show you how it turns Google into your 24/7 sales rep.

Why Local SEO Matters for Tradespeople

When someone searches “plumber near me” or “kitchen fitter in Basildon”, Google uses location signals to show nearby results.

If your business isn’t optimised to appear there, you’re invisible. End of story.

Local SEO puts your business on:

• Google Maps
• Organic search results
• “Near me” searches
• Mobile-first visibility (where most jobs start!)

What We Optimise (And Why It Works)

Google Business Profile

Your GMB/GBP profile is your digital shopfront. We optimise it to:

• Show up in the map pack
• Collect glowing reviews
• Highlight your best services
• Encourage more calls, visits, and leads

Local Citations

We list your business (correctly) across directories like:

• Yell
• Rated People
• MyBuilder
• Local council business hubs

This builds trust and consistency with Google.

Location Keywords

We tailor your site and content to rank for terms like:

• “Loft conversion Chelmsford”
• “Basildon plasterer reviews”
• “Emergency electrician Essex”

It’s not about traffic for the sake of it — it’s about leads from your area.

Real Results for Real Trades

After just 90 days of Local SEO optimisation, one Essex-based bathroom fitter saw:

• 43% increase in phone calls from Google
• Ranked top 3 in 4 local towns
• Landed 2 high-value contracts from web enquiries

Local SEO works. You just need the right tools (and team).

Get More Local Jobs — Without Paying for Ads

At Off The Peg Design, we help Essex tradespeople turn their online presence into a lead-generating machine.

Want more leads? Let’s get to work.