Organic SEO is a natural strategy of building your website, consequently promoting your business. You can build your website optimisation by using natural techniques like link building using social media sites without incurring any cost. In addition, you can promote your website through article writing and proper use of keywords. Ultimately, having a high-ranking website on the Google’s organic search results can promote your company tremendously. In order to boost your organic ranking, you can apply the following tips.

Capitalise on Keyword Variation

Essentially, the most effective way of ranking high in the Google search is by creating relevant page content. Ensure that you include significant keywords in the first 50 words of your page content. It is important to use your targeted keywords during content creation. However, you should not compromise on the content. Use the significant keywords well and ensure you repeat the keywords to achieve a high ranking. In addition, you can improve your search engine optimisation by incorporating keyword variation.

Secondly, you apply organic SEO strategy by using keywords as your anchor text for inside linking. Hyper-links usually display the anchor text when they are linking to another page. In this regard, an accurate anchor text will assist Google to determine page where the links ends on the same website. It is important to note that when you are linking, you can use keyword variation instead of using the conventional ‘click here’ prompt. These keyword variations will help you optimise your web page.

Relevant URL Name

Fundamentally, short URLs perform better than long URLs on the Google search. Therefore, when you design your website, remember to keep the URL short and accurate in order to have a high ranking in the search results. Most importantly, limit the slashing and ensure that you include your domain name in the URL. In addition, you can achieve a high search engine optimisation by using keyword strategy in your URL. If you put keywords in your URL, your website will have a higher ranking in the search results.

Track Your Web Traffic

You can achieve a high search engine optimisation by measuring the performance of website on Google. When you measure the influence of your efforts on the website, you can gain a clear insight of the usability of your website. Consequently, you can identify errors and make corrections accordingly. Moreover, you can use the analysis tools to help you determine if the changes provide a positive impact on the website performance.

Avoid Black Hat Strategy

You cannot excel using organic SEO strategy when you apply black hat practices. Black hat practice occurs when you try to trick the search engine in order to have high ranking. Some of the unethical practices include buying links and improper use of keywords. If you are caught, you risk being eliminated from the search index altogether.